Catch Every Ball Live with Cricket Australia Live: The Official App

08/11/13 Category: News Posted by:

Cricket Australia Live: The Official App delivers live and exclusive streaming of every match played during Nine’s International Summer of Cricket and every KFC T20 Big Bash League game
• As well as streaming of cricket action, the app provides live scores, statistics, video highlights and analysis for every match, plus all the behind-the-scenes content and our radio broadcasts
• The app is free to download from the iTunes App Store and will soon be available from Google Play
• Fans can sign up for a twelve month Cricket Australia Live season pass to watch live and exclusive streaming for $19.99, while a day pass can be purchased for just $4.99

Cricket fans no longer need to worry about missing a single ball of cricket this summer, thanks to the new official app from Cricket Australia (CA) and the Nine Network – Cricket Australia Live: The Official App.

The app delivers live and exclusive streaming action to smartphones, tablets and PCs and provides the latest news, video, scores, fixtures, stats, radio calls and exclusive behind the scenes content.

Free to download and available on iOS and Android, Cricket Australia Live: The Official App, will stream the Commonwealth Bank Ashes Series, the Carlton Mid One Day International Series, the KFC T20 INTL Series, the KFC T20 Big Bash League and selected Southern Stars matches. Cricket Australia successfully trialled the app technology on cricket.com.au, during last month’s Ryobi One Day Cup.

At the heart of the new Cricket Australia Live: The Official App is a subscription-based streaming service that seamlessly delivers live and exclusive cricket action across all devices.

The app is free to download and gives users immediate access to the latest news, scores, stats, features and radio coverage. Fans can sign up for a twelve month season pass to watch the live streaming for $19.99, which includes access to all Australian International men’s matches played in Australia over the summer and every KFC T20 Big Bash League game and selected Southern Stars matches, while a day pass can be purchased for just $4.99.

Existing members of the Australian Cricket Family (ACF), the official membership for Australian cricket fans, will receive a 20 per cent discount on the live streaming season pass when they sign up via cricket.com.au using their ACF membership email address.

Cricket Australia’s Executive General Manager – Media, Communications & Marketing, Ben Amarfio, said the Cricket Australia Live: The Official App will make it easier for cricket fans to follow the action this summer, no matter where they are.

“Given the huge demand for tickets to this summer’s matches, we know cricket lovers are eagerly awaiting the start of the season. While nothing quite compares to being at a match live or watching Nine’s broadcast on a big screen, users of the Cricket Australia Live: The Official App will still be able to catch all of the cricket action wherever they might be, whether they’re at the beach, at BBQs with friends, or just going about their busy lives,” said Amarfio.

“With live cricket streamed to smartphone, tablet and desktop devices, as well as in-depth stats and analysis, the app is another way followers of the game can get closer to this summer’s Ashes battle.”

“This is the first major product of our new digital joint venture with the Nine Network. We’re proud to partner with Nine in building these products as among other things, it means that the world class broadcast production quality that cricket fans have been used to over the past 37 years, will be available through the app, on our website cricket.com.au and other digital cricket products.”

“Bringing cricket to Australian audiences is in our DNA at Nine; working with Cricket Australia to develop the app means our audience can expand their engagement with the game and with our coverage no matter where they are throughout the summer,” said Steve Crawley, Nine Network’s Head of Sport. “The team who have developed Cricket Australia Live: The Official App have put the audience front and centre of the cricket experience during this massive summer of Ashes on our home soil.”

Cricket Australia Live: The Official App is supported by trusted technology suppliers, with the app being developed by Outware Mobile, while the streaming subscription service is being managed and supported by Accenture. These partnerships will help to ensure that cricket fans enjoy a high quality app experience.

In addition to the live and exclusive subscription streaming service, Cricket Australia Live: The Official App will deliver a range of free features to help fans get even more out of this summer’s cricket action:
• Keep informed with live scores, statistics and analysis for every match
• Tune into live radio broadcasts of the cricket action, offering access to all the cricket action from CA’s radio partners
• Gain easy access to exclusive news, interviews, and video highlights from cricket.com.au
• Get even more involved with every match thanks to interactive content including depth charts, wagon wheels, run rate charts and worms
• Get involved with Nine cricket coverage thanks to the Viewers’ Verdict

Future releases of Cricket Australia Live: The Official App will also include social sharing capabilities, player and series profiles and push notifications.

Cricket Australia Live: The Official App can be downloaded from the iTunes App Store, and will soon be available for download from Google Play. To subscribe for a Cricket Australia Live Streaming account, or for more information, visit www.cricket.com.au.

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